As Brand Awareness was one of the main objectives that came to light during our initial analysis, we first focused our attention on running successful campaigns on LinkedIn that increased the visibility and overall online presence of invoiceQ. 

We started by testing lookalike audiences and website visitors as new audiences, but that didn’t gain the desired traction. To overcome this issue, extensive audience research was carried out to better understand the target demographics and their interests; we tested and stacked the top-performing core interests such as Ariba, ClearTax, and Pagero. 

This allowed us to reach highly engaged and relevant users within the industry to reach new users who might not have been aware of the brand before and capture this interest and convert it into qualified sales. We also created specific LinkedIn ads catered to these audiences to generate new sales and speak directly to these relevant users. 

Our in-house videographer and graphics team created and edited video content that showcases the benefits of the brand. For instance, we added the company logo, more suitable music, and a CTA (Call To Action).