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InvoiceQ Case Study

Project background

The first true marketplace for cloud kitchen rental in the MENA region – connecting food businesses with delivery concepts, food manufacturers & suppliers, mobile food vendors, and other businesses with access to under-utilized kitchens. It is a one-stop-shop for all your kitchen needs, including finding and booking a fully equipped & licensed kitchen. Customers can explore and compare a variety of different kitchens available for booking all on one platform.

Brand Logo Design

Cloud Kitchens are commercial facilities purpose-built to produce food specifically for delivery; and have been booming ever since COVID-19 has impacted worldwide and commercial facilities purpose-built to produce food specifically for delivery. The KitchMarket logo is distinct and acts as a signature across all brand communications. It presents a modern look and feels with a very unique and distinct icon. The font used has a clear sans serif lettering with a mix of weights. The logo presents the concept of a cloud kitchen by displaying kitchen utensils uniting in the form of a cloud. It portrays a welcoming and open aspect.

Look & Feel

Bold, confident, accurate yet sophisticated, and beautiful.

Brand Identity Colors

KitchMarket logo colors are very distinct:  Yellow is a conversation stimulating color – relates to kitchens being a social space. It has a soothing quality making you feel joyful and welcomed. As for the Blue, it invokes calmness as it generates a sense of peacefulness.

Blue

Is a serene and calming color that represents intelligence and responsibility. Blue is cool and relaxing. Light baby blue is peaceful, while dark blue can signify depth and power.

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Yellow

Yellow is a conversation-stimulating color – relates to being social and welcoming. It has a soothing quality making you feel joyful and welcomed.

#feb130

Brand Typography

This shows the importance and usage of different fonts for effective minimalist branding.

Our Primary font is Montserrat which is used in the logo, it’s a modern sans serif font that reflects the brand’s vision.

Logo Font: Montserrat

Our Secondary font is Metropolis which is used for the body text.

Website Design & Development

Objectives

  • Build a marketplace website that is easy to comprehend and seamless usage for all the personas using the website 
  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Create a user-friendly and more visual product story with improved navigation and filtering
  • Enhance and improve SEO performance and content marketing opportunities
  • Implement a fully responsive solution backed by WordPress CMS

Phase 1 – Prototyping

KitchMarket wanted to keep its website and its content simple, but they had recognized a need to improve its digital strategy and content marketing.

This web design project was driven by content strategy: creating an engaging product catalog site, and deepening their existing content for both search and user experience. We wanted to provide more opportunities for visitors to get to know KitchMarket, with more content around sustainability and community involvement. We also included creating unique experiences for customers in the UAE (in both English and French) users — different homepages, and different products, etc. 

Phase 2 – Style Concept

The KitcheMarket website design included a slight brand position. The logo, colors, and typography would remain the same, but the overall style was to be updated to match their fresh new look. The objective was to keep the website simple to stay true to their passion for simple flow between users while adding vibrant splashes of color, more illustrations, and more photography.

Phase 3 – Bringing It All Together

The KitchMarket website feels youthful and fun, and as fresh as its concept. We were able to use WPML to deliver custom experiences to different regional audiences in UAE, and create a powerful ‘Join the Community’ functionality to drive conversions. The content strategy is significantly stronger, with improved lateral navigation opportunities between products, services, posts, and general information. Their brand storytelling is further elevated through Instagram, Facebook & LinkedIn activity integration onto their homepage.

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COMPANY REGISTRATION & LEGAL STRUCTURE

COMPANY REGISTRATION & LEGAL STRUCTURE

We provide the necessary legal assistance to make sure all official company resources, documents, and IP, are generated in the relevant market(s). 

We can help register your company in more than one international jurisdiction. What seems complex and time-consuming we make simple and quick. Our services include incorporation, setup, management, or administration of your firm are fast, experienced, and highly efficient. That means it is cost-effective for you. Big or small, we save our time, money, and worry, freeing them to focus on success. 

  • Audit the Legal Structure
  • IP Check
  • Shareholder Agreement
  • Legal Templates
  • Company Registration

Starting From $3550

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INVESTMENT READINESS

INVESTMENT READINESS

Investors play a huge role in every start-up. Understanding their importance, we prepare the investor pitch by making sure all boxes are checked and ready to get investors excited ready, and onboard.

  • Pitch Deck Design
  • Pitch Deck Content
  • Pitch Video
  • Financial Model
  • Payment Gateway
  • Grant Application to NGO
  • Crowdfunding Onboarding Process
  • Demo Day Training
  • Creating Applications for Competitions (Add On)
  • Connection and Introduction to Investors (Add On)

Starting From $2150

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MVP DESIGN & DEVELOPMENT

MVP DESIGN & DEVELOPMENT

A reliable development team that provides your start-up with an MVP design service, and also helps build up the project from an idea to a fully-fledged concept. At Unicorn Lab, we rely on certain principles that assure our clients they are in good hands. 

Our team builds the websites by including the core values of your business and adding all the necessary features to build a stunning user-friendly and responsive website.

  • User Stories
  • User Flows
  • SiteMap
  • UX/UI design and prototyping
  • Landing Page
  • MVP Strategy
  • MVP Development

Starting From $2100

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TRACTION GENERATION

TRACTION GENERATION

Every business needs online activity to grow its following, promote its products, generate engagement, stimulate sales, and grow. 

  • Competitive Analysis
  • Social Media and Content Strategy
  • Social Media Creation & Set-Up
  • Content Calendar
  • Social Media Marketing Campaigns
  • A/B/X Testing
  • Social Media Audit

Starting From $800

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STARTUP BRANDING & IDENTITY

STARTUP BRANDING & IDENTITY

Branding is what represents your brand. An effective, engaging and meaningful brand can make a good start-up great, and make a great start-up world-class. 

Our branding develops specifically for start-ups and small businesses not only deliver a logo design and visual identity that you can be proud of but include many other important materials that will continue to add value to your business for years to come.

  • Building Brand Identity
  • Positioning & Brand Strategy
  • Brand Kit & Guidelines

Starting From $800

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BUILDING THE FOUNDING TEAM

BUILDING THE FOUNDING TEAM

Having the proper team to help grow the start-up is essential. We help build that team by surrounding businesses with the best people, with the right skills, that help grow that business. 

  • Building the Founding Team
  • Recruiting Mentors and Consultants
  • Creating Partnerships and Leveraging Connections

Starting From $600

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IDEATION & CONCEPTING

IDEATION & CONCEPTING

We specialize in creating or enhancing creative ideas to produce valuable products. Our professionals combine their expertise with their prolific imagination to help Startups find a problem that’s worth solving and then attack it with solutions that make logical and commercial sense. 

  • Problem Understanding
  • Business Model Canvas
  • Testing Hypotheses (Customer Interviews)
  • Testing Hypotheses (Supplier and Partners Interviews)
  • Desk Research (Market and Scalability)
  • Entrepreneurs Training and Coaching (Orientation)
  • Competitive Landscape

Starting From $3000

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