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KitchMarket Case Study

Project background

Based out of the United Arab Emirates, Dubai, the project is backed by leading HR experts. The company wanted us to establish the brand as the leading provider of the social HR industry analytics, parsing, rankings, and all sorts of content and metrics related to the HR industry. They strive to create an environment of an intertwined community of employers & blue-collar hopefuls. 

Brand Logo Design

Human Resource is a very vast segment. It has a diverse set of many different environments and procedures. The Zinga Startup Branding had to be done to create an identity that would blend magically across all of them. It presents a modern look and feels with a unique and distinct icon.

Look & Feel

Bold, confident, accurate yet sophisticated, and beautiful.

Brand Identity Colors

Brand colors are kept minimal in line with the overall branding theme & personality. White & Black are universally allowed.

Orange

As for the Orange, it is yellow’s more playful and energetic cousin. It mixes a more invigorating and active emotion associated with red while employing yellow’s mellower tones. Orange is great to elicit feelings of vitality and happiness.

#ff7542

Yellow

Yellow is a conversation-stimulating color – relates to being social and welcoming. It has a soothing quality making you feel joyful and welcomed.

#feb130

Pink

Pink is friendship, affection, harmony, inner peace, and approachability.

#ff527c

Grey

As for the Orange, it is yellow’s more playful and energetic cousin. It mixes a more invigorating and active emotion associated with red while employing yellow’s mellower tones. Orange is great to elicit feelings of vitality and happiness.

#4d4d4d

Brand Typography

This shows the importance and usage of different fonts for effective minimalist branding.

Our Primary font is Nexa Bold which is used in the logo, it’s a modern sans serif font that reflects the brand’s vision. And to be used for headlines.

Logo Font: Nexa Bold

Our Secondary font is Quicksand which is used for the body text.

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COMPANY REGISTRATION & LEGAL STRUCTURE

COMPANY REGISTRATION & LEGAL STRUCTURE

We provide the necessary legal assistance to make sure all official company resources, documents, and IP, are generated in the relevant market(s). 

We can help register your company in more than one international jurisdiction. What seems complex and time-consuming we make simple and quick. Our services include incorporation, setup, management, or administration of your firm are fast, experienced, and highly efficient. That means it is cost-effective for you. Big or small, we save our time, money, and worry, freeing them to focus on success. 

  • Audit the Legal Structure
  • IP Check
  • Shareholder Agreement
  • Legal Templates
  • Company Registration

Starting From $3550

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INVESTMENT READINESS

INVESTMENT READINESS

Investors play a huge role in every start-up. Understanding their importance, we prepare the investor pitch by making sure all boxes are checked and ready to get investors excited ready, and onboard.

  • Pitch Deck Design
  • Pitch Deck Content
  • Pitch Video
  • Financial Model
  • Payment Gateway
  • Grant Application to NGO
  • Crowdfunding Onboarding Process
  • Demo Day Training
  • Creating Applications for Competitions (Add On)
  • Connection and Introduction to Investors (Add On)

Starting From $2150

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MVP DESIGN & DEVELOPMENT

MVP DESIGN & DEVELOPMENT

A reliable development team that provides your start-up with an MVP design service, and also helps build up the project from an idea to a fully-fledged concept. At Unicorn Lab, we rely on certain principles that assure our clients they are in good hands. 

Our team builds the websites by including the core values of your business and adding all the necessary features to build a stunning user-friendly and responsive website.

  • User Stories
  • User Flows
  • SiteMap
  • UX/UI design and prototyping
  • Landing Page
  • MVP Strategy
  • MVP Development

Starting From $2100

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TRACTION GENERATION

TRACTION GENERATION

Every business needs online activity to grow its following, promote its products, generate engagement, stimulate sales, and grow. 

  • Competitive Analysis
  • Social Media and Content Strategy
  • Social Media Creation & Set-Up
  • Content Calendar
  • Social Media Marketing Campaigns
  • A/B/X Testing
  • Social Media Audit

Starting From $800

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STARTUP BRANDING & IDENTITY

STARTUP BRANDING & IDENTITY

Branding is what represents your brand. An effective, engaging and meaningful brand can make a good start-up great, and make a great start-up world-class. 

Our branding develops specifically for start-ups and small businesses not only deliver a logo design and visual identity that you can be proud of but include many other important materials that will continue to add value to your business for years to come.

  • Building Brand Identity
  • Positioning & Brand Strategy
  • Brand Kit & Guidelines

Starting From $800

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BUILDING THE FOUNDING TEAM

BUILDING THE FOUNDING TEAM

Having the proper team to help grow the start-up is essential. We help build that team by surrounding businesses with the best people, with the right skills, that help grow that business. 

  • Building the Founding Team
  • Recruiting Mentors and Consultants
  • Creating Partnerships and Leveraging Connections

Starting From $600

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IDEATION & CONCEPTING

IDEATION & CONCEPTING

We specialize in creating or enhancing creative ideas to produce valuable products. Our professionals combine their expertise with their prolific imagination to help Startups find a problem that’s worth solving and then attack it with solutions that make logical and commercial sense. 

  • Problem Understanding
  • Business Model Canvas
  • Testing Hypotheses (Customer Interviews)
  • Testing Hypotheses (Supplier and Partners Interviews)
  • Desk Research (Market and Scalability)
  • Entrepreneurs Training and Coaching (Orientation)
  • Competitive Landscape

Starting From $3000

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